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HOLIDAY 2022 LOOK BACK
September 1, 2023
Holiday 2023 promises new challenges and a competitive environment among retailers as shopping patterns conform to new consumer interests and macroeconomic forces while advertising formats and auction dynamics impact product discovery, pricing, and consumer engagement.
Holiday 2022: Retail Landscape & Performance
RETAILERS MAY LOOK TO COMP A HIGHLY PROMOTIONAL 2022
In the midst of macroeconomic pressures creating more price-conscious consumers and intentions to start holiday shopping earlier, brands responded by stretching out the season and heavily leaning into promotions to remain top of mind for consumers while creating as many opportunities as possible to incentivize consumers to buy.
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Facebook Live Event
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Blue Plate Media Joins New Digital Media Panel at POP
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