Blue Plate Media Services, in association with The Toy Association, proudly present:
14th Annual Blue Plate Media Lounge
Be our Guest - Monday, October 2nd Jacob Javits Center – Room 1D05
9AM-9:45AM: Coffee Meet & Greet with the Blue Plate Media team. Discuss media issues that are on your mind. Engage with our team of media experts.
10:00-11:00: The Trends, Tools & Tactics to Win at Kids Media
Insights & Visibility into What Works and Why. Presented by David Becker, President, BPMS & Tim Jones, Senior Media Director, BPMS
How to build a more effective media plan while navigating the children’s media marketplace.
The importance of the media mix – how to maximize the multi-channel multiplier
The BPMS leadership team will present trends, facts, and media plan executions that will better your bottom line.
Youth marketers will come away with actionable steps to improve return on investment from media.
12PM – 1PM: How to talk to Kids today: Navigating Children’s Brand Experiences, Innovation & Responsibility in the Metaverse
Chat with Dona Fraser, SVP of Privacy Initiatives at BBB National Programs & Lead at CARU (Children’s Advertising Review Unit)
Moderated by David Becker, President, Blue Plate Media Services
With the recently formed Metaverse Working Group, comprised of industry professionals from toy, gaming, food, streaming, and mobile brands popular with children, CARU will share robust guidance for online advertising, privacy, and child safety in virtual realms.
Join Dona Fraser in this information-packed fireside chat to learn more about how brands can create meaningful experiences for children and navigate the metaverse responsibly while continuing to entertain, inform, and innovate.
The metaverse poses unique challenges in the evolving virtual world, especially when it comes to children. Understand best practices to ensure responsible and positive interactions for brands, marketers, and the regulatory community.
CARU, with 50 years of experience in children’s advertising and privacy regulations, and the first FTC-approved Safe Harbor, breaks down complex issues in the children’s space.
2PM – 4:00PM: Media Expert’s Table
A one-on-one with media industry experts on today’s relevant media platforms that matter.
To register to attend the 14th Annual Blue Plate Media Lounge at NYTF, REGISTER BELOW
Who should attend? Toy marketers, marketing directors and media professionals tasked with the responsibility of advertising toy products to the consumer.
Blue Plate Media Services, trusted industry leader in reaching and engaging Kids, Moms & Families, is a leading, full service, strategic media planning and buying agency and advocate in helping toy and youth marketers understand and navigate the shifting mindscape. Blue Plate Media, through its 19-year affinity partnership with The Toy Association, helps youth marketers to plan and buy smart, strategic media and to maximize spending and audience engagement across relevant platforms. For more information on Blue Plate Media Services and/or to schedule meeting times at the Blue Plate Media Lounge, call David Becker at (908) 918-0202 or dbecker@bpmsagency.com.