Blue Plate Media Services, in association with The Toy Association, proudly presents:
15th Annual Blue Plate Media Lounge
An educational forum on marketing to kids & families you won’t want to miss!
Be our Guest - Monday, March 3rd Jacob Javits Center – Room 1D05
9AM-9:45AM: Coffee Meet & Greet with the Blue Plate Media team. Discuss media issues that are on your mind. Engage with our team of media experts.
10:00-11:00: Stacking the deck in your favor in 2025: Maximizing Impact & ROI from Media
Presented by Tim Jones: Media Director, Blue Plate Media Services
Session Description.
Data backed insights for building kids targeted media plans
Tips for targeting kids and parents
Leveraging creative for greater impact
Best practices for managing your flighting
How to streamline your retail media approach
Q&A
12PM – 1PM: TikTok talks TikTok: Leveraging the platform to your advantage
Presented by Anthony Felix, Agency Partnership Manager, TikTok Moderated by David Becker, President, BPMS
Session Description
TikTok Stats, Audience and Trends
Misconceptions
Toys and Games on TikTok
Creators at the core
TikTok tools to secure UGC when assets are limited (a case study)
TikTok in the media mix
TikTok Shop – What, Why, Where, and When
Q&A
2PM – 5:00PM: Media Expert Round Table
Schedule your one-on-one with BPMS media experts to discuss your challenges and opportunities…and cross platform media that matters
See you on Monday, March 3rd.
To register to attend the 15th Annual Blue Plate Media Lounge at NYTF, REGISTER BELOW
Who should attend? Toy marketers, marketing directors and media professionals tasked with the responsibility of advertising toy products to the consumer.
Blue Plate Media Services, trusted industry leader in reaching and engaging Kids, Moms & Families, is a leading, full service, strategic media planning and buying agency and advocate in helping toy and youth marketers understand and navigate the shifting mindscape. Blue Plate Media, through its 21-year affinity partnership with The Toy Association, helps youth marketers plan and buy effecetive media that drives audience engagement across relevant platforms that maximizes the impact of your campaign. For more information on Blue Plate Media Services and/or to schedule meeting times at the Blue Plate Media Lounge, call David Becker at (908) 918-0202 or dbecker@bpmsagency.com.